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Brand Story

Drive NEW FOREVER. A Whole new range of cars from Tata Motors.

Performance

New is about ensuring your free spirit is unshaken with ESP and multi-drive modes. This journey of creating and evoking joy, will be forever. Because the spirit that loves to drive, is exactly that.

Design

It’s true. Design shouldn’t just look great, it should do great things. But while being new, design needs to evoke a love that’s eternal. Design shouldn’t just be new. It needs to Drive New Forever.

Safety

With architecture itself that’s built for safety, we made your oldest need, new. Dangers become new too, Safety can’t just be new once. It has to be New Forever. We Drive New Forever.

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